Most-advertised drugs show big sales gain
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The 50 most heavily advertised drugs last year accounted for nearly half the increase in prescription ad spending, according to a study from the National Institute for Health Care Management Research and Educational Foundation. At the same time, the study said that as of yet, data aren’t conclusive if direct-to-consumer advertising has been a detriment by causing patients to get inappropriate treatment or a benefit to those who wouldn’t have sought treatment had they not seen the ads. The study reported that sales of drugs rose 18.8% to …
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